And yet here I sit... Ms. Amateur here trying to navigate SEO's, blogs, analytics, apps... jeez, and run a brick and mortar store too. Most of what is being done at this moment is behind the scenes. I'm sincerely hoping that the "grand launch" is truly grand. We've hired a fantastic photographer to help us capture the feeling of our boutique. Our goal is to make you feel as welcome online as our customers feel when they enter our boutique. Unfortunately, I can't offer you a glass of wine (or coffee ;) ) but I'll wait while you go and grab one!

In 1994, we opened our doors in the beautiful, hillside town of Los Gatos. I grew up here... so it made sense. I've loved helping each and every one of our customers. I've been so fortunate to meet so many amazing people. I've been privy to watch the ever changing lives of my customers from marriage, babies, turning 30, 40, turning 50... and beyond.

This online boutique is being recreated to reach our customers that are too busy to shop in the store and to expand our audience. Let's face it... you need to have an online presence, right? Well, that's my take away. Thank you Amazon. 

Written by Susan Testa

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